Is This New Dry Shampoo the Best? Thousands of People Are Already on the Waitlist

- Deagreez/Getty Images
Deagreez/Getty Images

Are Verb's new dry shampoos the antidote to your white-parted hair?

My hair is very flat, and I used to think I was doomed to endlessly yearn for the pin-straight, slicked down look of the early 2000s until the end of time. Then one day, my amazing colorist Steve styled my hair using just dry shampoo. I had body! I had texture! I had Brigitte Bardot fringe (I didn't, but this is my lifelong hair goal)!

From that day forward, I have relied on dry shampoo not just to make my locks a little less greasy but to lift my fine roots and give me more of that second-day hair look I never attain naturally because my hair goes from soft wisps to greasy slick in the blink of an eye.

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I'm not the only full-blown believer in the powers of dry shampoo. Brands having their own subsets of dedicated disciples, loyally hanging on to every puff of the various powders or sprays. But, admittedly, it can be hard to strike the right balance between enhancing hair texture and glazing hair with a white top coat.

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Some brands like Bumble & Bumble ($36; Sephora) and drug-store favorite Batiste ($6.59; Target) have started offering colored aerosol dry shampoos that aim to remedy the white residue problem, but is this new version the best?

Haircare brand Verb took the consumer concern in stride and created a new dry shampoo in two shades: light and dark. The Austin-based brand makes products that are entirely gluten, sulfate and paraben free, and single products are always priced at $16 each.

As a testament of their rabid fandom, Verb has accumulated 4,000 names on its waitlist already for the not-yet-released dry shampoos, according to a company representative.

The brand has been giving away five bottles of the dry shampoo each day ahead of its May 1 launch and has recommended people join the waitlist because those who do will be privy to an earlier release time than the general public. Also, if you sign up to win a bottle pre-release, a code for 16 percent off will be sent to your inbox tomorrow, Tuesday, May 1.

If you don't win between now and tomorrow, Verb's Dry Shampoo Light and Dry Shampoo Dark will be available on Sephora for $16 each in addition to the brand's site.


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